After attempting to create a landing page on my own I learned several things. My text was oversized, as well as everything else: icons and graphics. Another flaw I was told by a very experienced designer suggested keeping my information to a minimum. The purpose is to download the app. It does not require a whole website based on the app.It is only a landing page!
If you are new to Adobe Muse or website making, in general, I recommend using a UI/ UX (user experience) template to get a sense of what sizes to make the font for desktop and scale down for tablet and mobile version.
It is important to make sure the user does not get distracted by the landing page. Too much information will result in a confused potential customer and maybe even lose the user from downloading the app. It is easy to mislead yourself from thinking your font is too small for the desktop version of the landing page. DONT MAKE IT BIGGER. Huge mistake buddy, Keep your font size under 60 unless you’re doing something design-wise.
Tolerable
Here is a list of qualities a landing page is recommended.
- Functioning download buttons
- Responsive web page (desktop, tablet, mobile)
- Showcase application
- 44pt to 18pt font from headings to paragraphs
- Animations
- Little text
- Graphics
- Joshua Tree (Contrast, Repetition, Alignment, Proximity)
- Functioning Call to Action
- Color scheme (Analogous, Complimentary, Monochromatic)
- Focuses on downloading app
Terrible
Here is a list of things you should not do in a landing page.
- Make a whole website dedicated to the app
- Unresponsive/ broken breakpoints
- Oversized text
- Too much test
- Non-web responsive fonts (acts as an image)
- Clutter of any kind
- Broken Call to Action
- Too many colors
- Too much information
- Poor use of Joshua Tree
Examples
View these sample landing pages by clicking this link here to get a better understanding of tolerable and terrible landing pages. Click here to see my own landing page for my Trax app.
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