Color Correction (CC)

Color correction is a vital step when making any kind of film.
Color correction includes: fixing exposure problems, white balance problems, repairing excessive noise from aggressive ISO settings, expanding contrast from LOG – or Flat- recorded images, and setting the initial black, white and gamma points according to this website. They have the important job of correcting the white balance in all the clips so that it remains consistent throughout the film.

Digital cameras capture all light, therefore, a raw uncolor-corrected film may look uncinematic to the naked eye. However, with color correction, it can make all the difference between a good film and a great film. CC can be done in both Premiere and After Effects

Many people get confused between color correction and color grading. Little do they know that color correction is a form of color grading. Color Grading involves more than correcting exposure problems. Color grading can also include changing the overall look by altering the tints, shades, and hues of the film to create or enhance the mood of the film. This can make the viewer emotionally invested in the film simply by color grading.

When I first heard of color correction I did not understand it. I thought that color correcting was color grading which I believed was unnecessary. Thinking that it would look like a mistake, I did not like the idea of changing the colors of footage. After writing this blog I learned it is ABSOLUTELY necessary. Not only for fixing white balance but to create a mood.

As you can see above there are two images. On the left is a non color corrected image. To the right is a color corrected image. Let’s point out some differences. First of all, the contrast is much higher on the right in terms of saturation. you can also notice that the shadows are more prominent and was most likely adjusted. Finally, the noise was edited out of the image creating a sharp and interesting image. These subtle changes may be subtle but in a colorist’s eyes, CC is what makes films have a mood and gives it a cinematic feel.

To learn more about color correction, click here

Photo by Pathum Danthanarayana on Unsplash

Game Sounds

https://drive.google.com/drive/folders/1i6DMB46OD895arPbMMcFhPLmVHVEPXRN?usp=sharing

Double Exposures

 

Top 5 Annoying Ad Sizes

Medium Rectangle

The medium rectangle is 300 by 250. It is currently the most popular because it “tends to have more ad inventory available from advertisers, which can increase earning when both text and image ads are enabled” according to Google support.

Large Rectangle

The large rectangle is 336 by 280. It is pretty much the scaled up version of a medium rectangle. This ad size is typically located at the bottom right or left of the website.

Leaderboard

The leaderboard is 728 by 90. It is often located at the top of the website. It is in the shape of a long rectangle. According to Google Support, it performs well when embedded within text content or at the end of articles.

Half Page

The half page is 300 by 600. It is the shape of a tall rectangle or half a square because  The ad size creates a great impression on the website because it covers almost 33% of the website in my eyes. It can be located on the right or the left side. It is often preferred by brand advertisers because of the amount of space the half page allows (for more information to be added).

Large Mobile Banner

The large mobile banner is 320 by 100. As said in the name, it is best used for mobile devices like phones, iPods, and tablets. It is often used as an alternative to the medium rectangle or mobile leaderboard. The large mobile banner is typically located at the bottom of  a website

 

Targeting Audiences for Web Pages

To make this topic simpler to digest, ask yourself; who am I (what is my website) reaching out to? Whomever that may be, would be considered as your target audience.  Many people mistake their target audience for everyone because it is on the internet and it is accessible to everyone. It would be nearly impossible to satisfy everybody’s needs or wants. That’s why it is important to have a specific target audience like teenagers. Be mindful to not be too specific because it would result in a small audience.

Websites are reached through a search engine like google, bing, yahoo, etc. It searches for websites through keywords that are typed in by a potential visitor or customer. Therefore, it is important to keep your website’s name related to the purpose of your website that the target audience would type. However, this is only a small step to getting the target audience’s attention.

Target Audience is everything. It determines how your web design looks like, what kinds of products are being sold/ what kind of information is being told, and even what font should be used! Insane, right?! Satisfaction and reuse of any website, all depend on how web pages or websites are designed, made, and written.

Information should be gathered through questionnaires either through an online Google doc or even pencil and paper. Remember to ask important questions regarding a bit of personal information like age, gender, and location as well as comments as a customer of one’s service or product. Here are some suggestions in asking for marketing purposes: Full name, Zip code, How did you hear about us?, Do you have any other questions for us?, What do you like about our product the most? Keep questionnaires short and easy for the customer to fill out. This way the customer wouldn’t have to waste too much time on something they probably do not want to do and complete the survey with ease without any frustrations to keep the customer happy.

Overall, according to http://www.cleart.com, there are four main attributes:

1. Your Target Audience’s Age & Gender
2. Your Target Audience’s Platform of Choice
3. Your Target Audience’s Educational Level
4. Your Target Audience’s Location

To learn more about targeting audiences for web pages click here

To learn more about web design marketing click here

Photo by Spencer Imbrock on Unsplash

Multimedia Jobs

Multimedia Designer

As an undergraduate it would be very difficult to get a spot as a multimedia designer. If anyone with no experience were to apply for a company they would have to work there way to the top. From washing toilets to being CEO of the most successful company. Being a multimedia designer requires a very creative mind along with the knowledge of using several adobe applications. Other skills like communication skills and an understanding of modern trends is very important to attain in order to convince the customer to purchase your design. Depending on whether you take the job part time or full time, the average annual salary is between $35,000 and $45,000.

Web Designer

To be a web designer, an associate’s degree is required at least with several key skills. Communication, graphic design, and teamwork are one of the many key skills in order to suffice as a web designer. As a part of the job, web designers must effectively produce an attractive appearance, layout and features of a website. Responsibilities include: writing and editing content, designing webpage layout, updating websites and backing up files. According to the U.S Bureau Statistics, the annual salary was $46,900 in 2015 and projected to grow by 1% between 2014 and 2014.

Brand Identity Designer

A Brand Identity Designer creates the look for the whole business. This varies from business cards to media advertising. The requirements to becoming a Brand Identity Designer are a master’s degree, job experiences of leadership, knowledge of business and marketing.Being a Brand Identity Designer needs a lot of dedication because they are in charge of every design produced for the company and has a great influence in the business’ outlook. Annual salary is about $46,900 according to the Bureau of Labor Statistics and just like Web Designers, it is projected to grow by 1% by 2014.

Flash Designer

Adobe Flash is a program that uses vectors and raster graphics which allow websites to be interactive and/ or animated. Since there are several fields of flash designers the annual salary is between $30,000 and $81,000! It is also predicted that the job growth will increase by 27%. Being a certified Flash designer along with an excellent portfolio of previous works on Adobe Flash is the best way to pursue a career in this field and ensure clients with a sense of professionalism

Creative/ Art Director

Creative Directors are the leaders that do advertising and marketing businesses. Directors work cooperatively with designers, artists, copywriters, and sales teams to create an amazing product. The Bureau of labor Statistics state that the median annual income for creative directors is $108,260. To reach this high of a job position, one must have several years of experience, analytical skills, decision making skilles, interpersonal and management skills.

Photo by Jordan Whitfield on Unsplash

Passive Aggressive Much???

passive-aggressive [pas-iv-uh–gres-iv]

adjective

1. denoting or pertaining to a personality type or behavior marked by the expression of negative emotions in passive, indirect ways, as through manipulation or noncooperation: a passive-aggressive person who makes MY KEYBOARD UNEVEN EVERYDAY

On the first day, I played it off cool and I pretended like it was nothing. Then as the days went on, it got exponentially more aggravating. For a better understanding, take a good look at his visual representation.

this is all a joke

Now that you have clear comprehension of what I’ve been going through these past one and a half school weeks I hope that whoever hates me with a passion of a thousand suns can confront me to resolve this issue.

JUSt StOP IT PLs

Photo by Titouan Chassagne on Unsplash